Development
The version we build in, shaped by what your team tells us.
CUSTOM CRM DEVELOPMENT
A custom CRM built around how your team works
For years, building your own CRM only made sense for large companies. Designing it, building it, and keeping servers running cost too much, so most businesses signed up with Salesforce or the big name in their industry. Those products are built to sell to everyone, so they come with features for everyone. Your team spends all day looking at buttons they'll never click, and you pay for them every month.
That's changed. AI coding tools have cut the time it takes to build software, and cloud hosting means there are no servers to buy or babysit. For a lot of businesses, owning a CRM is now more cost-efficient than renting one, and it fits the way they work better.
OUR APPROACH
Keep what works, add what's missing, cut the rest
We start with the CRM you already have. Your team knows what they rely on and what they work around. We keep what they like, add what's been missing, and leave out everything nobody uses.
It might be time to switch if
- You pay per user for features nobody opens.
- Your team keeps spreadsheets on the side because the CRM can't track what they need.
- Small changes, like a new field or a different report, mean hiring a consultant or upgrading your plan.
- Your bill goes up at every renewal.
HOW WE BUILD IT
Built with your team, not just for them
The people who'll use the CRM every day see it early and often, and we adjust as we go. Every project moves through three stages.
Test
A working copy your team tries out with real tasks before anything goes live.
Live
The version you run your business on, with your data moved over.
Before we call it finished, we make sure
- It looks and works the way your team wants.
- Your data is saved reliably and only the right people can see it.
- It holds up under real use, including your busiest days.
Moving your data
We bring your records over from your current CRM using its export tools or its API, whichever your vendor allows.
AFTER LAUNCH
Who runs it once it's built
That's up to you.
Run it in your own cloud
It lives in your own AWS, Azure, or Google Cloud account. We train your IT staff on it and point them to the right cloud training, so they can run it with confidence.
Run it on your own servers
Already have servers of your own? We'll deploy it there and train your IT staff to maintain it.
Have it managed for you
A hosting company, which can be us, keeps it running, backed up, and up to date for a monthly fee.
COST
What it costs
It depends on how many people use it, what it needs to do, which systems it connects to, and how much data comes over. We quote based on how long it takes us to build with AI tools writing most of the code: a fixed price for smaller projects, a detailed estimate for larger ones. With no office or sales team to pay for, that quote is usually well below what a larger firm would charge. Hosting is a separate monthly cost.
Not sure what you're spending now? Our Salesforce Spend Estimator adds it up in a couple of minutes.
When we'll tell you to stay put
Not every business should leave its CRM. If what you're paying is reasonable and the CRM isn't slowing your team down, keep it. We'll tell you so.
The Cronin Group helped me develop custom software for my business. The project required them to quickly have a nuanced understanding of a niche professional need and develop a brand new type of software program to improve our workflows and outputs. Their team put the project together quickly, professionally, and most importantly, delivered a phenomenal product we use on a daily basis.
FAQ
Questions we get
Can you get our data out of our current CRM?
Yes. We use your CRM's export tools or its API, depending on what your vendor allows.
Do we have to host it ourselves?
No. You can run it in your own cloud account or on your own servers, with your IT staff trained to maintain it, or have it managed for you.
Can it connect to the other software we use?
Usually, yes. If the other software has an API or an export option, we can connect it.
Who have you built CRMs for?
Law firms and a medical billing company, among others. Before starting The Cronin Group, we spent more than ten years building healthcare software at Medecision.
GET IN TOUCH
Tell us what your CRM does today
What your team uses, what they work around, and what you pay. We'll tell you honestly whether building your own makes sense.
Talk to Us